Study: During coronavirus pandemic, American consumers turn to CBD for stress relief, wellness

CBD products as a direct result of COVID, according to a June study by Chicago-based Aclara Research, a firm that analyzes cannabis and CBD consumers and works in collaboration with Nielsen Global Connect. The study results were highlighted in a Hemp Industry Daily report produced in collaboration with Nielsen, “How to Navigate the Complicated World of CBD in Retail.” The study highlights how current and new consumers will develop a proactive health-care regimen to manage their mental health, including how these behaviors may continue post-pandemic.

Among a panel of nearly 3,000 consumers across states where cannabis is legal, Aclara Research found that approximately 1 in 5 consumers indicated they are buying more CBD products during the pandemic. More than half the participants (55%) said they hadn’t changed how much cannabis or CBD they’ve purchased.

Those surveyed said the top reasons for using CBD products were: Pain relief (58%). Anxiety (58%). Relaxation (48%). Sleep (37%). General Wellness (30%).

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